Rural AGRI Marketplace Project

LET ME TELL YOU FIRST ABOUT MY HOMETOWN

My hometown is Pamplona. A small town in Cagayan Province, Philippines. Our town relies on agriculture as its backbone. To put it simply it's a small rural town wherein only the families who have direct relatives staying or working in other countries are considered rich.

PAIN POINT
Cagayan is known for the large production of agricultural products. Though there are many proprietors, some are left behind the innovation in terms of selling their products that's why their productivity level might be significantly low even if they make a sale. It is also difficult for the consumers to determine the availability and quantity of the target products that they wish to buy.

The following problems are encountered:
Most of the farmers and brick-and-mortar stores do not use computers and technology to promote their business and/or products. They also lack knowledge about the essence of e-commerce. That is why they rely on the traditional or manual scheme of business operation and transactions. Their marketing strategies are quite inadequate and difficult and pose no room for expansion. They often do the manual inventory in processing the orders of the retailers or even the consumers. Inadequate information about food businesses, and current market prices hence the owners lack idea on how to advertise their business, lack of strategy in advertising the products, and lack of materials to advertise. Hence, it leads to unsuccessful business and product promotion. On the consumer’s situation, they also feel unaware with regards to determining the availability of their target agricultural products because they have no means to find and easily reach out the contact information of wholesalers/retailers, that’s why they consume more time in canvassing from store to stores in order to make assurance of the availability of the product and procure with a reasonable price. Moreover, traditional markets and day-to-day living were greatly changed by the emergence of COVID19 pandemic. The presence of a local marketplace would promote health safety and uplift our declining economy.

OBJECTIVE
The general objective of the study is to develop an online marketplace for Agri products & services.

Specifically, it aimed to:

1. Have an e-commerce site that can advertise the entire business/farmer's merchandise as well as the lineup of available products.
2. Create functions like the register module and search result module that can easily help the guests to track the available products based on the quantities.
3. Develop features of the e-commerce site to an eye-catching appearance, and
4. Lure in investors to fund local farmers.
5. Educate and inform farmers with new emerging agri-technologies.

Solution:

• Bringing in Agri e-commerce and wider market scope
• Breaking the native value chain with innovation
• Market with flexible price

END GOAL
Added income for the Farmers/Agriculturists

TAGLINE
Intelligent Farming That promotes lucrative Agri markets and Brighter Future